Hey, I’m Shaurya/Sherry.
Marketing and Product Guy
Mixing Method and Madness.
A storyteller looking for like-minded people to help create awesome experiences.
Years of experience
5+
Years of experience
5+
Years of experience
5+
Projects Delivered
40+
Projects Delivered
40+
Projects Delivered
40+
Marketing Certifcations
10+
Marketing Certifcations
10+
Marketing Certifcations
10+
Hot Wheels Owned
25+
Hot Wheels Owned
25+
Hot Wheels Owned
25+
Brands I Have Worked With..
Work Experience
Work Experience
Work Experience
…And People Say I Have Commitment Issues
Branding Lead
SquadStack (Feb 2024 - Nov 2024)
Led a branding team of four to oversee and execute campaigns across social media, email, PR, and thought leadership for SquadStack's AI offering.
Drove personal branding initiatives for the CEO, ensuring a seamless brand presence, especially during preparations for Series C funding. Proudly part of the core team that scaled SquadStack from Series A to Series B funding.
Spearheaded event marketing initiatives, built and maintained relationships with journalists, and organized video shoots for product demos and advertisements.
Managed multiple vendor relationships with design agencies, PR firms, and performance marketing partners, while conducting in-depth competitor research to sharpen our narratives.
Branding Lead
SquadStack (Feb 2024 - Nov 2024)
Led a branding team of four to oversee and execute campaigns across social media, email, PR, and thought leadership for SquadStack's AI offering.
Drove personal branding initiatives for the CEO, ensuring a seamless brand presence, especially during preparations for Series C funding. Proudly part of the core team that scaled SquadStack from Series A to Series B funding.
Spearheaded event marketing initiatives, built and maintained relationships with journalists, and organized video shoots for product demos and advertisements.
Managed multiple vendor relationships with design agencies, PR firms, and performance marketing partners, while conducting in-depth competitor research to sharpen our narratives.
Branding Lead
SquadStack (Feb 2024 - Nov 2024)
Led a branding team of four to oversee and execute campaigns across social media, email, PR, and thought leadership for SquadStack's AI offering.
Drove personal branding initiatives for the CEO, ensuring a seamless brand presence, especially during preparations for Series C funding. Proudly part of the core team that scaled SquadStack from Series A to Series B funding.
Spearheaded event marketing initiatives, built and maintained relationships with journalists, and organized video shoots for product demos and advertisements.
Managed multiple vendor relationships with design agencies, PR firms, and performance marketing partners, while conducting in-depth competitor research to sharpen our narratives.
Product Manager
SquadStack (Sep 2023 - Feb 2024)
Led a team of 2 engineers, 1 designer and 1 product marketer as the product manager for Masters of Sales (India’s first telesales job portal and community)
Created a user base of 5,000+ job aspirants in a time span of 4 months with a MOM growth rate of 20% with an average cost per user at Rs. 100, previous channels averaged at Rs. 1,000 per user.
Led branding and acquisition efforts to promote Masters of Sales across socials, emails, WhatsApp, SEO, job portals and growth hacks.
Worked directly with the CEO and the VP of marketing as supervisors to the product, the market constraint was to execute this with a budget Rs. 10,000 monthly.
Product Manager
SquadStack (Sep 2023 - Feb 2024)
Led a team of 2 engineers, 1 designer and 1 product marketer as the product manager for Masters of Sales (India’s first telesales job portal and community)
Created a user base of 5,000+ job aspirants in a time span of 4 months with a MOM growth rate of 20% with an average cost per user at Rs. 100, previous channels averaged at Rs. 1,000 per user.
Led branding and acquisition efforts to promote Masters of Sales across socials, emails, WhatsApp, SEO, job portals and growth hacks.
Worked directly with the CEO and the VP of marketing as supervisors to the product, the market constraint was to execute this with a budget Rs. 10,000 monthly.
Product Manager
SquadStack (Sep 2023 - Feb 2024)
Led a team of 2 engineers, 1 designer and 1 product marketer as the product manager for Masters of Sales (India’s first telesales job portal and community)
Created a user base of 5,000+ job aspirants in a time span of 4 months with a MOM growth rate of 20% with an average cost per user at Rs. 100, previous channels averaged at Rs. 1,000 per user.
Led branding and acquisition efforts to promote Masters of Sales across socials, emails, WhatsApp, SEO, job portals and growth hacks.
Worked directly with the CEO and the VP of marketing as supervisors to the product, the market constraint was to execute this with a budget Rs. 10,000 monthly.
Acquisition Lead
SquadStack (Jan 2022 - Sep 2023)
Developed marketing strategies to drive 50k+ monthly downloads for SquadStack’s partner app, managing strategic partnerships and growth initiatives.
Led market research and built engines to enhance target audience understanding, refining the brand and acquisition strategies.
Revamped the website and app experience to boost engagement and communicate effectively with users, resulting in over 30k monthly visits.
Managed operations for growth partnerships, ensuring scalable and sustainable user acquisition funnels.
Acquisition Lead
SquadStack (Jan 2022 - Sep 2023)
Developed marketing strategies to drive 50k+ monthly downloads for SquadStack’s partner app, managing strategic partnerships and growth initiatives.
Led market research and built engines to enhance target audience understanding, refining the brand and acquisition strategies.
Revamped the website and app experience to boost engagement and communicate effectively with users, resulting in over 30k monthly visits.
Managed operations for growth partnerships, ensuring scalable and sustainable user acquisition funnels.
Acquisition Lead
SquadStack (Jan 2022 - Sep 2023)
Developed marketing strategies to drive 50k+ monthly downloads for SquadStack’s partner app, managing strategic partnerships and growth initiatives.
Led market research and built engines to enhance target audience understanding, refining the brand and acquisition strategies.
Revamped the website and app experience to boost engagement and communicate effectively with users, resulting in over 30k monthly visits.
Managed operations for growth partnerships, ensuring scalable and sustainable user acquisition funnels.
Demand Generation Lead
SquadStack (Feb 2021 - Nov 2021)
Led demand generation efforts for Auctm, SquadStack’s SaaS analytics product, generating MQLs through email, paid ads, social, events, and webinars.
Managed distribution calendars across digital channels, maintaining a consistent flow of content to fuel demand.
Built and mentored a team of five marketing specialists, overseeing campaigns that led to $270,000 in pipeline revenue.
Spearheaded Auctm’s website strategy with designers, content writers, and developers, reducing the bounce rate and increasing user engagement.
Demand Generation Lead
SquadStack (Feb 2021 - Nov 2021)
Led demand generation efforts for Auctm, SquadStack’s SaaS analytics product, generating MQLs through email, paid ads, social, events, and webinars.
Managed distribution calendars across digital channels, maintaining a consistent flow of content to fuel demand.
Built and mentored a team of five marketing specialists, overseeing campaigns that led to $270,000 in pipeline revenue.
Spearheaded Auctm’s website strategy with designers, content writers, and developers, reducing the bounce rate and increasing user engagement.
Demand Generation Lead
SquadStack (Feb 2021 - Nov 2021)
Led demand generation efforts for Auctm, SquadStack’s SaaS analytics product, generating MQLs through email, paid ads, social, events, and webinars.
Managed distribution calendars across digital channels, maintaining a consistent flow of content to fuel demand.
Built and mentored a team of five marketing specialists, overseeing campaigns that led to $270,000 in pipeline revenue.
Spearheaded Auctm’s website strategy with designers, content writers, and developers, reducing the bounce rate and increasing user engagement.
Product Marketing Associate
SquadStack (Aug 2020 - Feb 2021)
Built Auctm’s SaaS product from scratch, handling product marketing, UX, and copywriting for a seamless user experience.
Created landing pages for feature releases, webinars, and referral schemes, boosting engagement and user retention.
Developed product onboarding journeys and managed feature releases, driving user adoption and increasing product stickiness.
Led the ideation, strategy and prototypes for the sales leaderboards and contests module for Auctm.
Product Marketing Associate
SquadStack (Aug 2020 - Feb 2021)
Built Auctm’s SaaS product from scratch, handling product marketing, UX, and copywriting for a seamless user experience.
Created landing pages for feature releases, webinars, and referral schemes, boosting engagement and user retention.
Developed product onboarding journeys and managed feature releases, driving user adoption and increasing product stickiness.
Led the ideation, strategy and prototypes for the sales leaderboards and contests module for Auctm.
Product Marketing Associate
SquadStack (Aug 2020 - Feb 2021)
Built Auctm’s SaaS product from scratch, handling product marketing, UX, and copywriting for a seamless user experience.
Created landing pages for feature releases, webinars, and referral schemes, boosting engagement and user retention.
Developed product onboarding journeys and managed feature releases, driving user adoption and increasing product stickiness.
Led the ideation, strategy and prototypes for the sales leaderboards and contests module for Auctm.
Sr. Marketing Associate
SquadStack (Feb 2020 - Aug 2020)
Led a major rebranding initiative for SquadStack and its three product lines, overseeing brand architecture, positioning, and new logos.
Developed and optimized websites using content management systems, achieving a load time of ~1.7s.
Created channel-level strategies for email, social media, paid ads and account-based marketing.
Worked on marketing automations to create a data layer of automated reporting and to create better journeys for the audience.
Sr. Marketing Associate
SquadStack (Feb 2020 - Aug 2020)
Led a major rebranding initiative for SquadStack and its three product lines, overseeing brand architecture, positioning, and new logos.
Developed and optimized websites using content management systems, achieving a load time of ~1.7s.
Created channel-level strategies for email, social media, paid ads and account-based marketing.
Worked on marketing automations to create a data layer of automated reporting and to create better journeys for the audience.
Sr. Marketing Associate
SquadStack (Feb 2020 - Aug 2020)
Led a major rebranding initiative for SquadStack and its three product lines, overseeing brand architecture, positioning, and new logos.
Developed and optimized websites using content management systems, achieving a load time of ~1.7s.
Created channel-level strategies for email, social media, paid ads and account-based marketing.
Worked on marketing automations to create a data layer of automated reporting and to create better journeys for the audience.
Marketing Associate
SquadStack (Aug 2019 - Feb 2020)
Generated leads through email marketing and Facebook ads for SquadVoice, focusing on customer acquisition and demand generation.
Worked as a designer and a content writer to manage outreach activities through demand channels.
Drove 125+ registrations for Auctm’s annual virtual event (Uplift) using paid advertisements.
Played a key role in hiring and onboarding for the Auctm team, while leading marketing efforts for a virtual event (UpLift).
Marketing Associate
SquadStack (Aug 2019 - Feb 2020)
Generated leads through email marketing and Facebook ads for SquadVoice, focusing on customer acquisition and demand generation.
Worked as a designer and a content writer to manage outreach activities through demand channels.
Drove 125+ registrations for Auctm’s annual virtual event (Uplift) using paid advertisements.
Played a key role in hiring and onboarding for the Auctm team, while leading marketing efforts for a virtual event (UpLift).
Marketing Associate
SquadStack (Aug 2019 - Feb 2020)
Generated leads through email marketing and Facebook ads for SquadVoice, focusing on customer acquisition and demand generation.
Worked as a designer and a content writer to manage outreach activities through demand channels.
Drove 125+ registrations for Auctm’s annual virtual event (Uplift) using paid advertisements.
Played a key role in hiring and onboarding for the Auctm team, while leading marketing efforts for a virtual event (UpLift).
Projects
Projects
Things I Am Proud Of..
Projects
Things I Am Proud Of..
Tools of the Trade
Tools of the Trade
Tools of the Trade
I Love Vanilla, But
I Am Not That Bland.
Skills
Skills
Skills
A Table to Show What I Bring To The Table
Creativity
Tasks and work are different
Storytelling
I used to be a theatre kid..
User Acquisition
Leads are actual people, I get it
Project Management
Chaos is natural, dance with it
Strategy
The journey matters the most
Camaraderie
What’s the point in winning alone?
Design & Content
Is the icon a circle or an alphabet?
Research
The first step to solving anything
Work Process
Work Process
Work Process
Transforming Nothing Into Something
Transforming Nothing
Into Something
01
Step
01
Define the Problem & Success Metrics
I begin by breaking down the problem to get to the heart of the issue. Through collaboration with stakeholders, I define clear, quantifiable success metrics so everyone knows what we’re aiming for.
Step
01
Define the Problem & Success Metrics
I begin by breaking down the problem to get to the heart of the issue. Through collaboration with stakeholders, I define clear, quantifiable success metrics so everyone knows what we’re aiming for.
01
Step
01
Define the Problem & Success Metrics
I begin by breaking down the problem to get to the heart of the issue. Through collaboration with stakeholders, I define clear, quantifiable success metrics so everyone knows what we’re aiming for.
02
Step
02
Research & Strategize
I conduct thorough research on competitors, the market, and the target audience. Based on the insights, I create two strategic execution plans—one focused on quick wins, and another aimed at long-term success.
Step
02
Research & Strategize
I conduct thorough research on competitors, the market, and the target audience. Based on the insights, I create two strategic execution plans—one focused on quick wins, and another aimed at long-term success.
02
Step
02
Research & Strategize
I conduct thorough research on competitors, the market, and the target audience. Based on the insights, I create two strategic execution plans—one focused on quick wins, and another aimed at long-term success.
03
Step
03
Plan Resources & Align Stakeholders
Next, I map out the necessary resources—people, tools, and budget—and ensure alignment across all stakeholders, both up and down the ladder, to maintain smooth communication and buy-in throughout the project.
Step
03
Plan Resources & Align Stakeholders
Next, I map out the necessary resources—people, tools, and budget—and ensure alignment across all stakeholders, both up and down the ladder, to maintain smooth communication and buy-in throughout the project.
03
Step
03
Plan Resources & Align Stakeholders
Next, I map out the necessary resources—people, tools, and budget—and ensure alignment across all stakeholders, both up and down the ladder, to maintain smooth communication and buy-in throughout the project.
04
Step
04
Execute & Evaluate
I execute the plan while closely monitoring key performance metrics to adjust as needed. Regardless of the outcome, I make sure to recognize the team’s effort and celebrate the commitment to the process.
Step
04
Execute & Evaluate
I execute the plan while closely monitoring key performance metrics to adjust as needed. Regardless of the outcome, I make sure to recognize the team’s effort and celebrate the commitment to the process.
04
Step
04
Execute & Evaluate
I execute the plan while closely monitoring key performance metrics to adjust as needed. Regardless of the outcome, I make sure to recognize the team’s effort and celebrate the commitment to the process.
Let's Build Something Cool.
How can you say no to those eyes? Her name is Bobby.
How can you say no to those eyes? Her name is Bobby.
Their Words, Not Mine
“Shaurya is incredibly creative and enthusiastic, making work sessions productive and fun. He consistently goes above and beyond.”
Tejas Niphadkar
Tejas Niphadkar
Product Manager, Amazon
Product Manager, Amazon
“Shaurya managed distribution across all channels while handling key projects and always being available to support the team.”
Sanchit Gupta
Sanchit Gupta
AVP Marketing at SquadStack
AVP Marketing at SquadStack
"Shaurya’s ability to deliver across projects, from websites to products, while staying driven, is inspiring. I wonder if he even sleeps."
Asmita Bhattacharya
Asmita Bhattacharya
Sr. Content Writer at BrowserStack
Sr. Content Writer at BrowserStack